Cybersecurity breaches are consistently being pulled into the public eye, there is going to be natural progression towards increased regulatory requirements for both the public and private sectors.
The protection of personally identifiable information (PII) is going to become something that organizations are going to be held accountable for. You can look back at the last 3 years to see the numerous countries and sanctioning bodies that have either introduced new regulatory requirements or added rigor to existing regulations. Needless to say the benefits of knowing you have a clean bill of 'cybersecurity' health can really reduce the burden on business as the regulatory landscape continues to evolve.
This paper discusses how targeted threat hunting can help provide that clean sheet and the benefits of having one.